Real Movie Posters

To launch Samsung’s new 8K "perfect reality" TV, we created a series of "perfect reality" movie posters. At first glance, they looked like typical movie posters. Look closer, and you’d see real actors, real props and a real set crafted by award-winning film production designer Patrick Lumb. The “real posters” turned heads on the streets and online, generating 34 million views and making Samsung the most talked-about TV brand at IFA Berlin.