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Fans of Love

Category

Campaign

Client

Love Has No Labels

Director

Floyd Russ

Love Has No Labels partnered with the NFL to hack the traditional kiss cam, using it to showcase relationships across the spectrum of race, age, religion, sexual orientation, and ability. This live event and film picked up an Emmy nomination, a Wood D&AD pencil, and was inducted into the permanent collection at the MoMA. It has received over 45 million views online. The "Fans of Love" Cam replaced the kiss cam in games across the NFL, NBA, MLB, NHL and MLS.

Love Has No Labels Activation NFL
Two fans looking up at big screen during NFL game
Mixede race couple kissing on the kiss cam
collage featuring people of different ages, ethnicity, age, sexuality, disabilities

Latest

Projects

  • Samsung package design inspired by Korea
  • Gold IKEA BallerCard on sea of Swedish meatballs
  • Quirky illustration of a hand holding a phone that says Compare Club Incomparable on it
  • A live billboard designed to look like a sci-fi movie poster
  • Artiffical influencer looking sad and crying
  • close up of determined little boy in the backseat of a car
  • minimalist salt packaging design inspired by Surf Lifesaving caps of different surf clubs in Australia
  • six pack of beer cans with braille stories on them
  • Billboard promoting an art movement called Brissie-ism at the Museum of Brisbane
  • Cursive gold "ZOOM" type design
  • Samsung package design inspired by Korea
  • Gold IKEA BallerCard on sea of Swedish meatballs
  • Quirky illustration of a hand holding a phone that says Compare Club Incomparable on it
  • A live billboard designed to look like a sci-fi movie poster
  • Artiffical influencer looking sad and crying
  • close up of determined little boy in the backseat of a car
  • minimalist salt packaging design inspired by Surf Lifesaving caps of different surf clubs in Australia
  • six pack of beer cans with braille stories on them
  • Billboard promoting an art movement called Brissie-ism at the Museum of Brisbane
  • Cursive gold "ZOOM" type design