Fans of Love

Category

Campaign

Client

Love Has No Labels

Director

Floyd Russ

Love Has No Labels partnered with the NFL to hack the traditional kiss cam, using it to showcase relationships across the spectrum of race, age, religion, sexual orientation, and ability. This live event and film picked up an Emmy nomination, a Wood D&AD pencil, and was inducted into the permanent collection at the MoMA. It has received over 45 million views online. The "Fans of Love" Cam replaced the kiss cam in games across the NFL, NBA, MLB, NHL and MLS.

Love Has No Labels Activation NFL - by Dane Van Veen and Kate Allan

Two fans looking up at big screen during NFL game - by Dane Van Veen and Kate Allan

Mixede race couple kissing on the kiss cam - by Dane Van Veen and Kate Allan

collage featuring people of different ages, ethnicity, age, sexuality, disabilities - by Dane Van Veen and Kate Allan

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