09

Braille Ale

Category

Advertising

Client

MONA

Year

2019

We worked with MONA and Vision Australia to replace the iconic artworks on Moo Brew beer cans with sordid tales written in braille. The limited edition cans were released on World Site Day, with proceeds going to Vision Australia’s print access equality program.

six pack of beer cans with braille stories on them - by Dane Van Veen and Kate Allan
hands holding beer cans with braille stories on them - by Dane Van Veen and Kate Allan
hands holding beer cans with braille stories on them - by Dane Van Veen and Kate Allan
crushed beer cans with braille stories on them - by Dane Van Veen and Kate Allan
beer can label with hidden story written in braille - by Dane Van Veen and Kate Allan

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  • Billboard promoting an art movement called Brissie-ism at the Museum of Brisbane - by Dane Van Veen and Kate Allan
  • Love Has No Labels Activation NFL - by Dane Van Veen and Kate Allan
  • Samsung package design inspired by Korea - by Dane Van Veen and Kate Allan
  • Gold IKEA BallerCard on sea of Swedish meatballs - by Dane Van Veen and Kate Allan
  • Quirky illustration of a hand holding a phone that says Compare Club Incomparable on it  - by Dane Van Veen and Kate Allan
  • A live billboard designed to look like a sci-fi movie poster - by Dane Van Veen and Kate Allan
  • Artiffical influencer looking sad and crying - by Dane Van Veen and Kate Allan
  • close up of determined little boy in the backseat of a car - by Dane Van Veen and Kate Allan
  • minimalist salt packaging design inspired by Surf Lifesaving caps of different surf clubs in Australia - by Dane Van Veen and Kate Allan
  • Billboard promoting an art movement called Brissie-ism at the Museum of Brisbane - by Dane Van Veen and Kate Allan