BallerCard

Category

Advertising

Client

IKEA

Year

2022

Director

Tim McPherson

80 times more exclusive than the AMEX Black Card. 591 times rarer than an original Picasso. Owned by just 0.00004% of the population. Introducing the IKEA BallerCard, created exclusively for IKEA Family’s top 250 members. Available by invitation only, the BallerCard entitled its holders to a year's worth of IKEA’s iconic Swedish meatballs. Each one arrived in a premium box that released the delicious, herby scent of Swedish meatballs upon opening.

Gold IKEA BallerCard on sea of Swedish meatballs - by Dane Van Veen and Kate Allan

Gold IKEA BallerCard designed to look like an exclusive Mastercard or Amex - by Dane Van Veen and Kate Allan

Custom built IKEA packaging with a gold knife, fork and plate design on the front - by Dane Van Veen and Kate Allan

Collage of custom built IKEA packaging with a gold knife, fork and plate design on the front - by Dane Van Veen and Kate Allan

Collage of news articiles and social posts praising the IKEA BallerCard - by Dane Van Veen and Kate Allan

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